ABOUT US

We Help E-commerce brands grow through financial clarity.

Based in Dallas, TX, Proview CFO doesn’t just crunch numbers. We become part of your team helping founders improve cash flow, control costs and make smarter, data driven decisions with one trusted finance partner.

Proview CFO fractional CFO services for SaaS and agency finance"

WHAT WE DO

How We Support You

We provide a complete finance solution through one trusted partner. From managing day to day finances to helping with long term planning, we give you clear financial information and the support you need to make better decisions. As your business grows from a first-year store to an established multi-channel seller, our team grows with you without the need to rebuild your finance function.

Brands we've served

OUR MISSION

To empower founders with the financial clarity, systems, and strategies they need to scale confidently, eliminate uncertainty, and focus on building what matters most.

OUR VISION

To be the most trusted finance partner for e-commerce brands.

collin Nieman

Collin Nieman

Founder 

A former Wall Street equity research analyst, Collin now helps e-commerce businesses bring clarity to their numbers through fractional CFO and accounting services. His emphasis is on building financial models and systems that withstand scrutiny the kind of clarity that lets founders make confident, data driven decisions.

He believes strategy is only as strong as the accounting behind it, which is why he launched Proview’s accounting services to give clients clean, accurate financials as the foundation for growth. When the numbers are right, businesses scale faster and raise capital with confidence.

  • ✓Former Wall Street equity research analyst
  • ✓Improves net profitability through cost and pricing strategy
  • ✓Secures capital with investor-ready financial models
  • ✓Builds scalable accounting and financial systems

Connect on LinkedIn ↗

WHY CLIENTS CHOOSE PROVIEW

Proven Results

Our clients trust us because we deliver outcomes. We turn messy data into clear insights that drive real growth.

Scalable Solutions

Whether you’re an early-stage seller or a growing multi-channel business, our services adapt to your needs, with the right expertise at the right time.

Pricing for Every Stage

Expert finance should be accessible. Our flexible pricing means you always get the right support at the right cost.

Margin Clarity, Not Just Clean Books

Know what each channel and product line actually earns after ads, fees, freight and returns, so you can push what works and cut what doesn’t.

Proactive Tax Guidance

Stay ahead of filing deadlines in every state you sell in and spot planning opportunities before year-end, not in April.

One Team, Under One Roof

Accounting, tax and CFO strategy from one team, instead of three separate vendors who never talk to each other.